JANINE GALLOWAY
USER RESEARCH LEADER

Project: Which? Campaigns website redesign

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Role: Lead UX Researcher

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What did I do? 

 

As part of a multidisciplinary team I led on the user research to help test a number of journeys on the campaign site including

• Sign the 'petition page'

• 'Share on social media' page

• Completing a quiz

• Finding helpful advice 

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In addition to this, further understanding of user needs were explored including different features and content types.  

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I designed the research plan and hypothesis for testing, oversaw participant recruitment, created a script and associated tasks, defined test measures for evaluation, facilitated all research sessions, synthesised, analysed and presented the insights and recommendations.  

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How did I do it?

• Lab based testing of the user experience on both mobile and desktop devices  

• Card sort 

• Pre and post-satisfaction surveys

 

What were the goals?

• Understand how the different designs affected the user journey

• Identify how the journeys could indicate behaviour change by supporting campaigns

• Iterate the site based on user feedback

 

What was delivered?

• Optimised site designs 

• Validated user needs

• Understanding of how to nudge behaviour change through different designs

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