
JANINE GALLOWAY
USER RESEARCH LEADER
Testing the user journey for Which? Birth Choice
Project: Which? - Improving the user journey for Which? Birth Choice
Role: Lead UX Researcher
What did I do?
As part of a multidisciplinary team I led on the user research to help create improved user journeys. I created research plans, organised participant recruitment, led the team on hypothesis creation, conducted the research fieldwork, analysed and presented key insights and recommendations back to the team and wider stakeholders
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How did I do it?
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Lab based testing of the user experience on both mobile and desktop devices
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Card sort
What were the goals?
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Improve the user journey
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Understand onward journeys
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Iterate the service based on user feedback
What was delivered?
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Optimised user journeys based on data and evidence
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Validated user needs

