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Testing the user journey for Which? Birth Choice  

Project: Which? - Improving the user journey for Which? Birth Choice

Role: Lead UX Researcher

What did I do? 

 

As part of a multidisciplinary team I led on the user research to help create improved user journeys.  I created research plans, organised participant recruitment, led the team on hypothesis creation, conducted the research fieldwork, analysed and presented key insights and recommendations back to the team and wider stakeholders 

 

 

 

 

 

 

 

 

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How did I do it?

  • Lab based testing of the user experience on both mobile and desktop devices  

  • Card sort 

 

What were the goals?

  • Improve the user journey 

  • Understand onward journeys

  • Iterate the service based on user feedback

 

What was delivered?

  • Optimised user journeys based on data and evidence

  • Validated user needs

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